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“It’s fun to make interesting and flavorful beers,” Bonacci said. Many of the beers never make it past that point while others, such as the UFO Pineapple, are big enough hits that they make it to market.” The brewers will produce a small batch of beers that will be put on tap in the employee lounge and the Harpoon Beer Hall. “When someone has an idea, they’ll send it to Al (Marzi), our chief brewing operator.” “We have an internal committee that gets together once a month that tries beers and new ideas,” he said. That’s not unusual for someone directly related to making the beer to come up with a UFO beer. “One of the sale guys kind of floated the idea of a pink lemonade beer,” said Bonacci. versions are typically low-alcohol fruity beers. A shandy is typically a lighter beer mixed with a fruit juice. The new summer seasonal is the UFO Pink Lemonade Shandy, which comes in at 4.4 percent ABV. “We are interested in flavorful beers, but that are less hoppy than what people are used to,” said Bonacci. The new year-round beer is the UFO Pineapple, a 5.2 percent alcohol by volume (ABV) wheat beer brewed with pineapple.

Now, Harpoon has launched a new seasonal, as well as a new year-round beer. Those seasonals included the UFO Pumpkin and the UFO Huckleberry. “We realized we had a great line in place, and we started realizing we could do more with this. “We actually started the process about two years ago,” he said. Harpoon realized that UFO could be its own standalone line and decided to introduce more beers to the UFO brand, Bonacci said. The idea behind most of the UFOs is that they are unfiltered (UFO stands for Unfiltered Offering) and are typically wheat-based. Harpoon has introduced a few new beers throughout the years to the UFO line – the UFO White and the UFO Raspberry still remain as year-round beers. “We wanted to bring a unique tasting experience out to the people.” “For us, it’s fun, and it’s fun for the consumer,” said Harpoon’s vice president of marketing, Chris Bonacci. You can kind of look at them as the anti-IPA that is dominating the world of craft beer. Now, its own brand, UFO is flying high as they continue to introduce new beers, creating a lineup of fun and mainly fruity beers. Harpoon Brewery first launched its UFO in the early 2000s, introducing one of the first – if not the first – unfiltered hefeweizen on the East Coast.
